Search Engine Optimization (SEO), indeed, has become a buzzword for the people in various industries as most of them show interest with the shared goal of reaching to the first page of search engine result page. That said, the demand of SEO has increased to a great extent and that too led the birth of numerous SEO agencies across the globe.
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Although the number of SEO agency is still growing, qualified and best agencies lack in the market. While you are taking SEO service from an agency, it is important that you consider what they are offering to their customers.
Here is short recap of the benefits an SEO company can create for your brand. If done correctly, you can expect SEO to produce the following results:
§ Creates brand awareness
§ Improves rankings
§ Increases traffic to your site
§ Leads to better user experience and website performance
§ Builds the credibility of your brand
§ Can become the primary source of leads
§ Promotes higher conversion rates and sales
§ Boosts the chances of local users visiting a physical store after searching online
§ Improves various aspects of your site such as mobile-friendliness and speed
§ Helps you sustain a share of the market
§ Get ahead of the competition
Ways to Choose the Right Agency
Now that you are well aware of the that SEO agencies offer a number of services to business or organization, there are certain characteristics that different one agency from another and making one agency as the best one out there.
Here are the characteristics that a good agency should have:
§ Gather all the relevant information
At the very beginning of choosing the right agency, you need to take all the relevant information about each agency in order to evaluate and sort the best one. To do that, you need unbiased opinions about the SEO agency. There are tons of data that you need to look into, such as online reviews, case studies, and customer testimonials.
§ Identify the techniques they utilize
Once you have all the relevant information in your hand, now you need to explore and look for the techniques that the agency use in order to manipulate the services they offer. Even though they may not be able to provide all the details due to customer confidentiality clauses, they can show some proof of how good they are at their job.
Top SEO metrics that should be tracked are:
- Rankings
- Leads and sales
- Organic traffic
- Keyword rankings
- Backlinks
- Bounce rate
- Pages per session
- Average page loading time
- Organic Click Through Rate (CTR)
- Be clear about the budget
Next comes measuring their credibility and have a keen look at their packages and identify whether your budget matches with their packages or the services that you need. A non-competitive local service campaign can cost a couple of hundred dollars per month, while a more aggressive competitive national product can cost thousands.
§ Ask for SEO guarantees
It’s one thing to show positive results, but it’s quite another to guarantee specific outcomes. Be suspicious if an SEO company guarantees them because there is no way to predict website SERPs precisely.