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Lockyer Valley Land Art Project Public Launch
31 Mar 2014
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Description

Media release
LOCKYER VALLEY LAND ART PROJECT – MEDIA LAUNCH
Monday 31 March 3 pm, Branell Homestead, 12 Paroz Road, Laidley
Farmers and Artists within Lockyer Valley come together to creatively explore resilience and community identity. The Land Art project aims to give farming communities, who've been through a lot in recent years, a strong sense of their own cultural identity.

Four artists will be staying with four farming families across the Lockyer Valley over April - May. During their stay they will create four unique artworks with the families and their extended farming communities. These artworks will be presented at an informal gathering at the completion of each stay – a local neighbour focused celebration. In the final week of the project they will work together to create an collaborative exhibition work which will be open to wider community participation and public audience at the Lockyer Rural Lifestyle Expo.

Cassandra Pulver from Lockyer Valley Arts Corps (LVAC) explains why this project was developed “The Land Art Project is one of the LVAC’s local response to ongoing impacts of the 2011 and 2013 floods, to celebrate our community and reflect that in a farmer’s day to day life they are creative by necessity.”

“While celebrating creativity and the arts within a rural framework, arts projects like this bring together individuals in a supportive social environment and offer a new perspective of our resilience,
our landscape and our interaction with it through the eyes of farmers and artists.” Said Scotia Monkivitch of the Creative Recovery Network.

As part of LVAC’s broader strategy around community building and Cultural Tourism the Land Art project has the potential to be an exemplar successful cultural tourism initiative. The collaborative
approach of this project and its cultural tourism focus will challenge traditional stereotypes of rural identity by focusing on the creative promotion of contemporary culture within the communities historical context. Cross-agency working groups for farmers recognised the need for innovative social and mental health responses and a regional community development and engagement approach to support
farmers in the longer term to deal with disaster response and recovery.

“The small and quiet nature of the project may open eyes to a ‘new way of seeing’ in a powerful and meaningful way.” Says Cassandra Pulver.

This project has been funded by the Queensland State Government through Arts Queensland and their Creative Recovery Initiative, FRRR and Contact Inc.

PARTICIPATING ARTISTS AND FARMERS WILL BE PRESENT FOR
PHOTO AND INTERVIEW OPPORTUNITIES

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