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Evolutionwriters Research "How to create a well-structured and solid marketing plan for your company
20 Aug 2020

A marketing plan is a document used by companies to record their marketing objectives and the actions and strategies that will be carried out to achieve them.


Without a Marketing Plan, it is almost impossible for a company to position its brand in the market and become, at some point, an authority in the sector in the minds of potential customers.


The Marketing Plan is the strategy responsible for brands to achieve relevance and, consequently, generate demand for their products and services to reach ideal levels of profitability and sustainability.


A consolidated brand with direct and frank contact with its audience is valued far beyond the products they offer to the market.


As Philip Kotler said, a super important name in modern marketing: "If you're not a brand, you're a commodity."


In this publication of our blog, we will explain what a Marketing Plan is, its purpose, structure and, and how to make one for your company, as well as the steps to create a Digital Marketing Plan.


If this has caught your attention and you want, once and for all, to go deeper into this subject to become an expert, this content is what you need.


What is a Marketing Plan?


The first thing is to understand what the central concept of a Marketing Plan is, taking into account that in the business world, the word "plan" is a synonym of "strategy."


We could say that the Marketing Plan is the basic strategy that a company carries out to position its brand, products, and services in the market.


In simple terms, this refers to those strategic guidelines and actions designed so that a company or organization can achieve its objectives in terms of the positioning it wishes to have within the market.


Also, this plan contains and takes into account the company's goals in terms of turnover, marketing, brand awareness, and other essential aspects within the marketing of a business.


Many companies design their Marketing Plan, at the moment they are conceived or established, thus allowing operations to be guided from the beginning by a series of general and specific objectives.

What are the objectives of a Marketing Plan?


Without this guide or strategic guidelines, the company has no idea where to go, or what vehicle to use to achieve its goals.


However, since you have the central idea of its importance, we will show you the objectives that a Marketing Plan has and how it allows you to optimize its operations. We have the perfect answer to your "marketing plan" and "write my essay for me." 


1. Guide the fulfillment of goals


In marketing, if a goal is not real, achievable, and measurable, it only cannot be a goal.


It is why, in creating the Marketing Plan, it is essential to carefully analyze whether the company's objectives comply with these premises.


Likewise, the Marketing Plan needs these objectives to be quantifiable, that is, measurable.


So from the very conception of the goals and aspirations of the business, it has to be determined if the variables can be studied and recognized to know when they are reached or exceeded.


2. Positioning a brand


When we come across a new brand with particularities that make it ideal for an unusual audience sector or, in the case of any situation, it needs to increase its visibility and make itself known in the market.


For this, the Marketing Plan must have very well analyzed and designed actions to impact those people for the first time and make the brand remain in their memory.


3. Improve the ROI


Any company takes ROI (Return on Investment) as a crucial factor determining whether strategies or actions are genuinely profitable and produce the fruits the company expects.


In the Digital Marketing environment, ROI is measured in impressions, clicks, conversions, and other variables that reflect the actions' effectiveness.


A Marketing Plan provides the opportunity to define better which actions will generate better results and give a guide on which path to take to achieve them.


4. Optimizing the sales funnel


Surely you have met companies that reach the eyes of many people, either by disseminating their content, products, and services through traditional or digital media, but still fail to generate profitability or turnover in your company.


It is useless to impact a large number of people, but not to transform them into conversions or sales.


Therefore, a Marketing Plan allows the possibility to take into account the different phases of the sales funnel and reduce the dropout rate, which translates into many of them becoming customers.


5. Be consistent


When we talk about corporate image and brand building, consistency becomes a vital aspect.


A Marketing Plan provides the opportunity to establish this principle from the beginning so that the company can attract, captivate and build loyalty to potential customers of the brand, thanks to a congruence between all aspects, from the logo to the products offered.


6. Monitoring actions


A Marketing Plan is an ideal tool to visualize the company's objectives as a whole and, in this way, be able to continue growing exponentially. It also allows you to compare the company's progress with your aspirations and measure your performance.


All the points contained within this strategy can be contrasted with the reality of the company, and compliance with them is checked to determine profitability or ROI.

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