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Best Practices to Avoid Spam Filters for Your Company Email
3 Nov 2020

Despite all the time and efforts, you put into curating the content and developing an email campaign, a few things that can put a dent in the success of your email campaign. And to name one of those few things, the most common is emails get mistakenly marked as spam- means out of sight and out of mind and never reach their intended recipient’s inbox.


What is spam?

The increasing use of email marketing has created a dramatic growth in unsolicited emails. The email itself is not inherently bad, as not all of those are sent in bulk and marked as spam. However, when using emails for campaign purposes it is important to understand what actually spam is and how to avoid this mistake.


Spam is defined as bulk email, irrelevant or inappropriate sent to a large number of recipients in a short period without their permission. About 45-50% of email sent every day ends up in spam, with numbers this high, it can impact any reputable brand’s marketing strategy. Thankfully, there are some tactics and best practices followed by lead generation agencies that can make all this relatively easy for you to craft emails that will make it to your recipient in one piece.


Use a clearly labeled field address with email domain setup

Nothing will get your emails flagged as spam faster than sending an email without identity. So when you are trying to reach new customers, your email address should preferably include the name of your brand. Make it clear who the mail is from. Try not to use impersonal or generic email addresses, such as noreply@domain or marketing@domain. It is much preferable to first set up an email with the domain and choose to add the name of the brand or company. For instance, an optimal email domain setup would be nameoftheemployee@company.


This will make sure that you present your clear identity and create a solid reputation among the senders and also increases the chances of your address being added to their contact list. Make sure to use the same email domain setup every time you send out marketing emails.


Use a reputable email provider

If you are reading this, you have an IP address. This is one of the signs that spam filters look for when trying to catch messages associated with sending emails and determine if the email is spam. If the specific IP address has received many complaints then it is probably going to end up in spam. Moreover, if the provider associated with complaints can lead to email addresses getting flagged due to association.

To make sure, this doesn’t happen with your email domain setup, always choose a reputable email provider or get help from email marketing experts.


Put some thought into your content especially the subject line

A while back there used to be trigger words that could leave your emails in spam, however now it has become much more sophisticated. Your content is crucial and much of it depends on your subject line as these play an important role in reducing spam marks. Rather than using tools and focusing on specific words to avoid, think holistically, and ensure that the subject line is relevant to the main body and the content is written with the purpose to draw the attention of the audience or tell them about any promotional offers or share blog posts.


Keep your contact list healthy

So for our last tip, make sure you are sending it to the right audience. The spam filter has a metric that catches emails and looks for emails that are being sent out to inactive people. If the percentage of an active audience is relatively lower than the inactive, that can be a sign that your emails are ending up in spam.

However, how do you make sure to keep a healthy list? The email marketers not only help with the domain setup but also know the right tools and technology to narrow down the list and target the right audience in your niche.

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