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Rob Lennon 'Gundooee'
28 Sep 2012
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With the help of his three children Angus, George and Steph, Rob Lennon runs 'Gundooee Organic Wagyu' -- a specialist breed operation of some 500 head with organic certification, near Leadville. Soil health and biological fertility is Rob's primary focus in the physical management of 'Gundooee'. Rob is one of the founding members of the Watershed Landcare 'Mudgee Microscope Group', a group of local farmers who meet once a month to learn more about the biological fertility of their soil. Rob is also participating in the Watershed Soil Health Project, a joint project with the Central West CMA which is taking local farmers on an in-depth study of their soils with Ecological Agronomist David Hardwick. The way Rob sees it, the function of his farm landscape, and the health of his animals all stems from the way soil is managed. Rob's business started moving away from the commodity market back in 2005 when he first took some Wagyu samples wrapped in newspaper to some Sydney butcher shops and restaurants. 'Gundooee Organic Wagyu' now sells exclusively to selected regional and city restaurants and butcher shops. Having left the commodity market completely behind, 'Gundooee' has taken control of the whole production system from breeding, fattening, abattoir, marketing and consumer education -- this business model has given Rob the freedom to manage his land and animals completely in line with his philosophy. The Lennons are just one of many farming families in Central West NSW committed to improving the environment, running a sustainable business and providing food and fibre to the wider community. To meet more Central West NSW farmers and find out how you can celebrate the 2012 Australian Year of the Farmer visit www.cw.cma.nsw.gov.au

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